Doraemon in green? Still so cute pa rin!
Doraemon is now on “Sustainability mode” for our lovely Robocat is chosen as Uniqlo’s Global Sustainability Ambassador, now suited in green fur as this is their way to materialize their sustainability message of “Changing our future through the power of clothing”.
Uniqlo has been doing sustainability initiatives through their clothing business for the past two decades, as stated by Koji Yanai, Group Senior Executive Officer, Fast Retailing. “We believe that the impact of the COVID-19 pandemic, social transformations, and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders in driving positive social change.”
“Hi, everyone! I’m Doraemon and now I am Green! I’ll do my best as UNIQLO Global Sustainability Ambassador to help create a much brighter future! I want to work with you all, so we can make people everywhere more interested in the future of our world!”
Partnership with Doraemon
Doraemon hails from Japan and has become beloved by people of all ages, all around the world. UNIQLO similarly originated in Japan; the company has evolved over the years by providing quality apparel to people everywhere in keeping with its commitment to fostering social progress. As UNIQLO Global Sustainability Ambassador, Doraemon, who has traveled back in time, will help create a better future for the world by presenting the brand’s sustainability initiatives in fun and easily understandable ways. Rendering Doraemon and the UNIQLO logo green underscores the company’s determination to accelerate its sustainability efforts. Doraemon Sustainability Mode will feature in UNIQLO stores around the world, the brand websites, and other channels.
“As a LifeWear Special Ambassador, I am very happy to be involved in UNIQLO’s sustainability efforts. I too wish to learn together with everyone else and contribute, even if a few steps at a time, to a sustainable environment and society,” said Japanese actress Haruka Ayase.
LifeWear Special Ambassador Haruka Ayase is slated to participate with the character in the UNIQLO school outreach program for elementary, junior high and high school students in Japan, as the first step of her participation in UNIQLO’s sustainability efforts. The six UNIQLO Global Brand Ambassadors will also contribute to these endeavors through sport and by wearing everyday apparel incorporating environmentally friendly materials.
UNIQLO The Power of Clothing Logo
This version of the UNIQLO logo in green underscores a message of “Changing our future through the power of clothing” in conveying the company’s sustainability initiatives across various channels around the world.