Itchyworms has just released their new music video – Di Na Muli. the song is also included in the movie Sid and Aya (Not a love story, starring Dingdong Dantes and Anne Curtis) that is currently shown in the theaters today.
The song is written in 2016 by Jazz Nicholas and Wally Acolola. It is included in the 5th Philippine Popular (PhilPop) music festival that is performed by no other than The itchyworms, and has won the grand prize.
The music video gave justice to this heart-tuggiung song as it is connected to the movie Sid and Aya, and the result was a visually stunning and emotional music video directed by Paolo Abella and Juno Oebanda.
Being a longtime friend of the Itchyworms, Oebanda had approached the band to present the concept for the video. He sought the generous indulgence of none other than the Cultural Center of the Philippines, citing the video as a tribute to Teddy Hilado (d. 2015), Oebanda’s uncle, recognized as the father of lighting design in Philippine theater.
The song’s themes of love, loss, and words left unspoken, are embodied in the elegant performances of Rosky Balahadia Hilado (Teddy’s widow, formerly of the Bayanihan Philippine Dance Company) and Carissa Adea (Ballet Philippines), and in the video’s sweeping visuals, all captured within the hallowed halls of the CCP. The music video seeks to serve as loving tribute to Teddy, whose influence is still felt and recognized to this day.
The Itchyworms are now proud to share what is probably the first-ever music video shot inside the Cultural Center of the Philippines, and extend heartfelt thanks to those who helped bring the music video to fruition.
Check out the MV below: