LG Launches Laundry love to break gender stereotypes

March is National Women’s month, and what better way to celebrate this momentous event by celebrating gender equality with the launch of the Laundry Love campaign from LG Home Appliances, eradicating the traditional gender roles that still exists in every household.

LG Laundry Love Campaign
LG Laundry Love Campaign

To celebrate this momentous event, LG Home Appliances has invited the modern alpha males – motoring expert James Deakin, actor/model Eric “Eruption” Tai, and PBA player LA Tenorio to do their family laundry. Yes, they are not limited to do their own stuff, for they can also do things that women do, and that includes doing the family laundry with the use of LG washing machines.

LG’s latest line of smart appliances, especially on washing machines are convenient for everyone for their needs, especially for men who are looking for the most convenient and easiest way to wash all the dirty laundry, making sure that all the laundry will not only be squeaky clean but also allergy-free as well.

“At LG, we believe in using technology to simplify life and to save time. Our washing machines are top-of-the-line products that are designed to make doing the laundry less complicated and more energy efficient. It is with our hope that the men of the household will see doing the family laundry less as a chore, but more as a way of showing support for their loved ones.” said LG managing director Inkwon Heo during the Love Laundry campaign launch.

We believe in LG’s line of home appliances for we also own a washing machine also from the same brand for years. LG’s campaign resonates in our household as well for my Dad and my younger brother also helps us in our weekly laundry.

Coinciding with this event, LG has opened its doors to the residents of Barangay Maybunga in Pasig do their laundry for free using their line of powerful washers. This is their way of giving back to the community, and they are also planning on having a mobile laundry van soon for the different barangays of Metro Manila.

To get more information about the event, follow the hashtag #LGLaundryLove. For more info about their line of household appliances, visit lg.com/ph and follow @LGPhilippines on Facebook and Instagram.

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