When I first saw the ad, I was amazed on how powerful this message is to every Filipino, who many of us think that only mestizas are considered beautiful, that being white is more acceptable in our society, and that being light will make you stand out.
Would you believe that SkinWhite, one of the most-trusted skin-whitening brand, has launched a campaign for skin color equality?
Check out the video to find out more:
I think it’s time for SkinWhite to launch a campaign that will let everyone that EVERYONE IS BEAUTIFUL– regardless of your skin color. Bullying has been prevalent especially on the rise of social media where one needs to meet this certain criterion of beauty in order to be accepted in our society or else it will be subject to bullying. This has been the main message of this beautiful campaign according to the heads from SkinWhite.
“It’s all about choice”, says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation. “SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty. If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful. The choice is yours, and SkinWhite respects that choice”.
The said campaign will definitely be a game changer, as this will not only shut down all the skin shaming being done in all forms, but also those who are into body-shaming, hair-shaming, race-shaming, gender-shaming. “This is precisely the stigma that we wish to change. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing.
“White and dark are both beautiful,” confirms Rachel Villanueva, Creative Director of Petch & Partners, the creative agency that created this campaign for SkinWhite. She continues, “It’s about time that dark skin and white skin get the same adoration and acknowledgment.”
There has never been an outright claim that DARK IS BEAUTIFUL. And for the statement to come from a skin whitening brand, it should be easy for others to follow suit. And for those who choose that WHITE IS BEAUTIFUL, there’s due acknowledgement that they’re simply taking control of their beauty too. And why not? Wear your skin, whichever way you choose. Because DARK OR WHITE, YOU ARE BEAUTIFUL.